Achieves Turnover Billions of Rupiah Of Fish

Business opportunities in the fisheries sector is quite promising. Turnover could reach 1.5 billion per month. Interested?
Enterprises supplies fish and seafood are acted Sukis Wijayanti with Riki Utama Mandiri founded in 2005, is quite tempting. Sukis, thus greeting, starting a business after the company where she worked closed. "My husband's pioneering sales together. Our effort is like a semi distributor. So, I am a distributor of major collectors, fishermen, importers, but do not rule out my own production, "he said.

Supply Always There
Armed with his educational background, plunging Sukis to the fishing business. "Actually I have a basic technical such as food safety. I know, the fish was how his handling so I ventured. (Supply) fish was seasonal, so if the season does not mean I have to produce, "said the alumnus of Faculty of Fisheries, University of Brawijaya, Malang, East Java this.
While no fishing season, the big suppliers it can not get the goods. Therefore they have to produce in large quantities. Scant supply of fishermen would not they take. "Fishermen finally here. My own process, so I am not only a distributor but also a manufacturer to process the production of fish, "he explained.
Eg for fillet snapper, suppliers in Surabaya and Sidoarjo average relies on large factories that do not export. "If the export deserted factory, meaning local fish a little, they do not have the stock. If I was not so. When they stuff, I have stock. They did not have, I still have a stock because I hold all, whether little or much also the production process, "he said further.

Almost all suppliers of fish, according to Sukis, face raw material supply constraints. Generally, when all suppliers have the goods, all have, and vice versa fitting drag, all also do not have. "I'm more toward continuity because it is waiting for the customer. Nothing of this kind, how are satisfied because they need my product to production, "he said.
One way to maintain continuity by producing appropriate standards demanded. For example snapper fillet in a factory there, he's looking for big fish directly from the fisherman Situbondo and Probolinggo. He's looking for the same type of fish texture, taste not much different and acceptable. So far, consumers still can receive a fine.

Bright prospects

Mengilasbalik business, Sukis admitted choosing fish and seafood supply business for several reasons. "First, the fish are guaranteed halal commodities. "Secondly, because I am the fishery so much easier for product innovation, know the properties of the product," he said.
Raw materials filled with fish from the area of ​​East Java, Central Java, Kalimantan, and Sulawesi. Turnover per month enough "fat" from the sale of live fish (carp, catfish) around 700-800 kg at a price of Rp15 thousand - Rp27.500 / kg; fresh frozen fish that has been cleaned of scales and entrails of about 900-1000 kg / month worth Rp15 thousand - Rp 45 thousand / kg; Frozen whole gutted fish gilled and scalled (WGGS: discarded scales, entrails and gills) like fish without spines, steaks and fillets around 50-60 tonnes / month at a price of Rp22,500 - Rp175,000 / kg; and processed fish products reached 1.4 tons / month. "For processed products such as fish balls, squid, and shrimp, I still take on the big companies. So I do not own production, "said Sukis.

Sukis experience, from all kinds of fillet, the most popular consumer is dori fillet (catfish). So far the marketing of its products spread into areas such as Denpasar, Balikpapan, Banjarmasin, Semarang and Sidoarjo. It also is expanding its market by exporting products to Singapore.
Generally factory that exports rely solely on the needs of the export market. "But if we go back to the local market, the needs here and the market potential is much nicer. Constraints can maintain our quality, "he added. In the meantime, he continued, the Indonesian people still consider it the rest of the plant fillet fish and rotten stuff so they are reluctant to buy it. "But not like it if we could maintain from upstream to downstream, from reception until it is eaten by the consumer goods," he advised.

This veiled women admit, a stumbling block in the operations is the availability of cold storage. "The fish is seasonal, perishable, it is the main obstacle. I needed a supplier like this is continuity. To maintain continuity, I have to have a shelter such as cold storage, "he said at length.
In addition, he is also the difficulty of capital. During the importirlah who gave him financial aid. "I do not have their own capital. I've also offered by SME Bank only 6% but the realization is not a draw between loans with loan needs that I need, "he explained. Besides the support of the local government felt less. But that does not preclude the success reaped turnover 1.5 billion a month. Great is not it?

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